Klaviyo Review & Pricing – Is Klaviyo Worth It For Ecommerce?

What is Klaviyo?

Klaviyo is an email marketing software that is used by many companies to manage their email marketing campaigns.

They offer different pricing plans for different types of businesses.

Klaviyo is a fully integrated email marketing platform with many features and tools for managing your email campaigns.
It has features like autoresponders, automation, segmentation and real-time analytics.

There are four types of business who can use Klaviyo:
– Affiliate Marketers
– Bloggers
– Ecommerce Stores
– Nonprofits

An introduction to Klaviyo Pricing

Klaviyo offers several pricing plans for different types of businesses: Starter, Professional, Business and Enterprise

1. Klaviyo pricing is based on two factors:
a) How many subscribers do you have? – You can choose from three different plans that range between $29-$299 per month, depending on your needs.
b) Which of their service are you using, the sms or email?

Here are some highlights of what each plan includes:

Each plan includes unlimited email campaigns, automated email flows, lead scoring, access to proprietary tools, training, and customer success resources.

You can also take advantage of personalized workflows, advanced automation, actionable analytics, and dedicated account managers to fuel your business growth.

Each plan also includes priority technical support


FAQ About Klaviyo Pricing


Does Klaviyo  offer a free trial? : Yes, Klaviyo offers a free trial.

You can register an account for free, import and sync your email subscribers if you have one, customize templates and emails, and use many of Klaviyo’s features for free.

With Klaviyo free trial, you are limited to 250 contacts and can only send 500 emails maximum.

You’ll be asked to upgrade once you exceed the 250 contact & 500 sending limits.


Does Klaviyo offer a free trial for SMS?: Yes, Klaviyo offers a free trial for SMS too.

You can create a free account, import and sync SMS data, customize templates and SMS, and use many of Klaviyo’s features for free.

With a free klaviyo sms account, you’ll get a complimentary phone number, and you’re limited up to 150 SMS messages, which you can use to reach out 50 SMS contacts each month.

Once you exceed the limit, you’ll have to upgrade to continue using it.


Related: 7 Best Email Marketing Practices For eCommerce Brands in 2022


Cons of Klaviyo

1. No Refund Policy
Klaviyo’s cancellation policy is pretty straightforward – if you want to cancel your subscription, you have to do it yourself.

There are no refunds or credits for any reason. If you don’t like the service, you’re out of luck.

2. Limited features
Klaviyo offers a lot of different tools, but they aren’t always easy to use. Some of the features are hidden behind complicated menus, while others require a paid plan.

3. You can’t control your data
Given the increasing number of sophisticated spam filters, email marketing campaigns are becoming more and more difficult to execute.

In fact, according to a recent study by MailChimp and a third-party survey of email deliverability data, almost half of all emails never even reach their intended audience.

4. Your data isn’t private

Your email list  data is stored in multiple places, including Amazon S3, Google Cloud Storage, and your own database.

Anyone who has access to these locations can view your data. To protect yourself from potential hacks, only store sensitive data in encrypted formats.


Pros of Klaviyo


1. Automation
Klaviyo’s platform allows you to automate your emails, creating campaigns that are triggered based on actions from customers.

You can send out automated  emails to people who have purchased products, left reviews, or even just signed up for your newsletter.

With kalviyo automation, you can also set up several flows like:

2. Klaviyo’s API

The Klaviyo API allows you to integrate your website with the Klaviyo platform.

This means that you can trigger emails through your site without having to use their service at all.

3. Klaviyo Analytics

Analytics allow you to track how many people opened your emails, what links they clicked, and how much sales you’ve generated from email marketing.

4. Flexible pricing:

This approach has several benefits: pay according to the size of your email list your team earns money.

There are no contracts, cancellation fees, or minimum commitments.
You can cancel at any time. And you’ll never again have to worry about hidden charges like those other companies charge.


Is Klaviyo worth it?

Klaviyo is the leading email marketing platform for eCommerce companies. It has a powerful suite of tools to help you grow your business.

You can use Klaviyo to design beautiful email campaigns, send them at scale and track the results.

Klaviyo also lets you build automated marketing campaigns that reach out to customers on your behalf, based on their behavior and interactions with your store.

Klaviyo has flexible pricing plans, so you only pay for what you need. You can start with a free plan and then upgrade as your business grows.

Klaviyo’s pricing model is based on how much time you want to spend marketing your business per month.

Since I started running Spikeplugg, an email marketing agency, I have used or evaluated many email marketing tools.

In the past year or so, I switched email providers because my satisfaction with the service had declined over the past few years.

So If you’re already generating at $5000 from your Shopify store and want to scale thing up using email marketing, I recommend you go with klaviyo 100%.


Klaviyo Abandoned Cart Email Flow


1. Abandoned cart flow is a term used to describe how much product is being sold per hour.

This can be calculated by dividing the total amount of add to carts over a certain period of time by the number of completed checkout.n that same period.

2. A good abandoned cart flow rate is between generated between 5-10 of your store revenue.

If your average is below this range, then you are losing money. You should always aim to increase the conversion of your eCommerce store.

3. To achieve this, you need to make sure that you have enough inventory to meet demand. If you don’t have enough inventory, then customers won’t buy from you.

4. Another way to improve your abandoned cart flow is to offer discounts. Customers like to save money, especially if they are buying something expensive.

Offering them a discount makes them feel better about their purchase.

5. Finally, you want to make sure that your website is easy to navigate. If people find it difficult to use your site, then they will not return.

6. In conclusion, abandoned cart flow is a metric that you can track and measure to determine whether or not you are making progress towards your goals.

You Can’t Create Conditional Email Optin Forms

With Klaviyo, you cannot create conditional forms.
Conditional forms are used to send emails only if certain conditions are met.

These include things like sending an email to someone who has subscribed to your list, or sending an email to people who have purchased something from you.

This can be done using variables that are placed inside brackets.


Is Klaviyo right for your ecommerce store?

Klaviyo is a software platform that allows brands to build their own marketing automation tool.

They have over 1 million users worldwide and are used by companies like IKEA, H&M, Unilever, Kraft Foods, Nestle, Walmart, AT&T, and many others.

Klaviyo also helps eCommerce businesses increase sales, attract more customers, and gain better visibility.

Klaviyo’s Marketing Platform gives retailers the tools they need to build their brand, build customer loyalty and increase average order value.

With Klaviyo, your business can create custom email newsletters, automate social media posts, send push notifications, and track engagement and conversions.

You can even use Klaviyo’s API to integrate your favorite shopping cart or payment processor.

No matter what type of retailer you are, Klaviyo has everything you need to take control of your marketing and get results!

So yeah klaviyo is worth it!


Related – Shopify Email Marketing vs Mailchimp Which is Better?


Klaviyo offers Push Button Facebook Audience Integration


Klaviyo offers Push Button Facebook Audience Integration, which lets you add custom audiences to your campaigns without needing to know the intricate details of Facebook’s API.

1. Klaviyo has been built from the ground up to integrate with Facebook’s API.

This means that we can easily push your audience into our system using their existing Facebook account. We do this through a simple integration process.

2. Klaviyo allows you to create custom audiences based on any criteria you choose, including demographics, interests, website traffic, email lists, etc. You can even use multiple criteria to build different audiences at once.

3. Once you have created your audience, you can then start pushing them into your campaign.

4. Klaviyo gives you real-time reporting on how many people are being pushed into your campaign, how much they are spending, what pages they are visiting on your site, etc.

5. When someone clicks on a link in your email, they get taken directly to your landing page where they can complete whatever action you want them to take.

6. If you’re looking for a way to increase conversions on your site, this is a great solution!



Klaviyo has a set of features that help brands to increase sales and decrease customer churn.

It has an integration with ecommerce platforms like Shopify, BigCommerce, Magento, WooCommerce and others, which allows the program to get customer data from the site and send them personalized messages about products they are interested in.

It also offers email marketing services for companies who want to send targeted emails to their customers.


Read: 7 Best Email Marketing Practices For eCommerce Brands in 2022

Shopify Email Marketing vs Mailchimp Which is Better?