Can Email Marketing Work Without A Website?

Email marketing can work without a website.

This can be done by using landing pages provided by email marketing platforms like Aweber, Mailchimp and GetResponse to collect email subscribers.

However, if you have a website, you can drive traffic to it to grow your email list faster, using organic methods to grow an email list also works.

An email marketing platform like Convert Kit gives their users who don’t have a website the ability to sell digital or downloadable products using their landing pages.


What is  a Landing Page?


A Landing page is a standalone web page, created to achieve a specific goal, most times landing pages a created for marketing or advertising campaigns.

Landing pages makes it easier to practice email marketing without a website successfully.

Unlike websites, which are usually designed to serve many purposes, landing pages have a specific goal thry’re meant to accomplish.

These goals include, getting someone to signup for your email list, fill a form, download an item or even sell a course or physical product.

Read: 7 Best Email Marketing Practices For eCommerce Brands in 2022

Top Email Softwares That Provide Landing Page


  • Mailchimp
  • Convert Kit
  • Aweber
  • Mailerlite
  • Get Response
  • Active Campaigns.

Read: Abandoned Cart Email Campaigns

How To Build An Email List Without a Website

With Mailchimp’s free landing page builder, you can use pre-designed landing pages that are proven to convert to get people to opt into your list.

  1. Signup for Mailchimp
  2. Go to the forms sections and choose pages
  3.  Select a landing page template and customize it to fit your business
  4. Publish
  5. Copy your landing page link and share with your ideal customer.


Email marketing can absolutely work without a website, however it’s way more effective when it’s done with a website.

Thus is because you can optimize your website and get it to rank on Google, which will bring in email subscribers organically.

Landing pages provided by email platforms like Mailchimp or ActiveCampaign cannot be rank on Google.

However, if you don’t care about ranking a website, you can use landing pages and email opt in forms provided by email platform to practice email marketing.