Whether you’re a life coach, marketing coach, or even a business owner, email marketing should be a key part of your marketing plan.
In this article, we’re going to be talking you through the best email marketing software on the market to help you decide which platform is the best choice for your coaching business.
According to Constant Contact, email marketing is one of the marketing channels that offers the highest ROI, offering a huge ROI of $36 for every 1$ spent.
As an email marketing agency for coaches, helping our clients choose and set up their email marketing funnels is part of the job and picking the right software is critical to business growth.
Things To Consider When Choosing An Email Marketing Software For Your Coaching Business
It’s very easy to get overwhelmed by a lot of information out there when trying to choose with email marketing platform is good for your coaching business.
Here are a few things to consider when doing your research.
Ease Of Use
How easy is it to use the platform? Does it have a long learning curve? Is it complicated for beginners?
If you’re a beginner, you might go for a platform that is easy to use.
Take advantage of the free trials to get a feel for the tool before making a decision.
Try little activities like building an opt-in form or a landing page, so you can get a feel for how intuitive and easy to use it is.
When choosing a plan, you need to write out the features that are important to you.
For example, if you plan to do a lot of automation, then you’ll need a software that allows you to automate email sequences.
Features such as A/B testing, campaign automation, lead scoring, customer-relationship management (CRM) and automatic lead magnet delivery are all vital to growing your list.
Despite the fact that some of these features are necessary, some email platforms do not offer some of these features.
If you’ve been running your coaching business for a while, you’ll notice how important integrations are.
For example, if you host your online course on Kajabi, you’ll need an email marketing software that integrates with Kajabi.
Being able to connect your sales funnel, website or your advertising accounts is essential.
We cannot talk about things you should consider without mentioning price, it would be unethical to do so.
If you’re just getting started, when it comes to choosing an email marketing platform, price is going to be a deciding factor.
It’s important you know how much you’re willing to pay for a software before you start comparing email platforms, or else you might end up wasting your time researching something you can’t afford.
Now that you know what to look for, we’re going to take a look at some of the best email marketing software for coaches.
ActiveCampaign (Overall Best)
If you’re looking for the best email marketing platform for your coaches, ActiveCampaign is the overall best.
ActiveCampaign is a full-service marketing automation platform that comes with a built-in CRM software.
Because of how good this software is, it is popularly known to be the best email marketing platform for coaches.
With ActiveCampaign, you can create amazing stunning email newsletters, landing pages, and sales funnels, all in one place.
The main features of ActiveCampaign include:
- Email marketing
- Marketing automation
- Sales engagement
- Service and support features
- Site tracking
- Predictive content
- Forms and landing pages
- Lead scoring
With ActiveCampaign, you can create contents that, builds, and nurtures relationships with your customers.
This is done by offering a wide range of personalization and automation features that keep your customers naturally engaged.
If you like keeping everything about you branded, this software allows you to customize each template using the drag and drop builder.
Personalizing emails campaigns is very quick and stress-free. You can use the personalization tags to add a customer’s name automatically to your emails
Another reason why this platform is one of the best email marketing software for coaches is that you can build multiple automated email sequences that automatically sends email depending on how a subscriber has interacted with your emails.
ActiveCampaign Pros And Cons
- Fantastic automation options
- Stunning email templates
- Personalized and predictive content
- Detailed analytics
- Email segmentation
- Site tracking, so you can see how customers interact with your site
- High deliverability rates
- More expensive when compared to other platforms
- No free plan
ActiveCampaign offers a range of different pricing plan, starting at just $9/month, they also offer a free 30-day trial.
ActiveCampaign pricing plans based on 500 subscribers are:
- Lite Plan, $9/month,
- Plus Plan, $49/month,
- Professional Plan, $129/month,
- Enterprise Plan, $229/month,
Convert Kit (Best For Creative Coaches)
ConvertKit is one of the most popular email marketing platforms for creatives. It was designed for creators to share their stories and monetize their audience.
Their goal is to make it easy for you to share your story and monetize your audience, which is one of the best email marketing platforms for creative coaches.
Convert kit focuses on creating highly engaging emails that are visually pleasing and have a high conversion rate.
There are over 70 native integrations to choose from. These popular platforms like Shopify, ClickFunnels, WordPress, Kartra, Teachable, and Instagram.
For anyone entrepreneur who flies solo or just starting, this is a great email marketing software for coaches.
Main features of Convert Kit include:
- Allows creation of forms and landing pages
- Easy drag and drop email designer
- Sell digital products
- Automated lead magnet delivery
- Personalized content
- Email Segmentation
Convert Kit Pros And Cons:
- Easy to use
- Focused on creatives
- Excellent customer service
- Easy to segment your audience
- Some features are limited, unless you upgrade
- Very few landing page templates
- Might be frustrating for more experienced coaches
Convert Kit Pricing
Convert Kit offers a range of affordable plans starting at just $9/month.
Convert Kit also has a free option, which is perfect for you as a coach if you’re just starting your coaching business.
The two main pricing plans based on one thousand subscribers are:
- Creator, $29/month
- Creator Pro, $59/month
Try ConvertKit for Free Here
Flodesk (Easiest To Use Email Software For Coaches)
Flodesk is well known to be one of the most beginner-friendly email marketing platforms in the market.
This means that if you’re a beginner when it comes to email marketing, Flodesk is might be a great choice for you as a coach.
Every part of the software is built and designed in a way that makes it easy for beginners to send effective email campaigns and also understand how the emails are performing, so they can optimize it for better conversions and sales.
With Flodesk, you can build or customize any templates even if you don’t know any code.
The built-in automation is one of the reason why flodesk is among the best email marketing software for coaches.
The dashboard is in a beginner-friendly way that guides you step-by-step through the process of creating a workflow, scheduling it and sending it.
Flodesk Pros And Cons:
- Easy to use
- Responsive customer support
- Comes with a 30-day free trial
- Great automation options
- Flat rate pricing can costly for coaches on a tight budget
- Limited integrations
- Does not have a free plan
Flodesk costs $38/month for unlimited subscribers. They don’t have a free plan available, but they do offer a free 30-day trial.
Try Flodesk Here
Today, most email marketing platforms offer automation and landing pages, but MailerLite is truly distinguished by its simple, beautiful UI and attentive customer service.
Over the years, Mailerlite has built a reputation as one of the easiest email marketing software options to use.
One of the reasons why Mailer lite is among the best email marketing platforms for coaches is its optimization feature.
It includes A/B testing and can automatically deliver your emails depending on the subscriber’s time zone. It will also automatically resend any emails that were unopened the first time.
If you’re a coach who has an email list of people from different part of the world, then this feature would help you a lot.
MailerLite also have over 130 native intergrations available. So you don’t need to worry whether other tools like ClickFunnels or Thinkific would work with MailerLite.
MailerLite Pros And Cons:
- Clutter-free interface
- Offers a drag and drop email builder
- Offers a free plan for up to 1000 emails subscribers
- Great customer support
- Limited analytics features
- Long signup process
MailerLite offers a range of plans, including a free plan which allows you to have up to 1,000 email subscribers. Paid plans are very affordable too, starting at just $10/month.
MailerLite pricing plans based on 1000 subscribers are:
- $0/month, Free up to 1000 email subscribers
- Growing business -$9/Month,
- Advanced, $19/month,
Try MailerLite Free Here
GetResponse is one of the best email marketing platform for large coaches and coaching companies
The platform is packed with a lot of advanced email marketing of features, and the pricing plans are very competitively priced.
In addition to the common email marketing features, you can take advantage of custom landing pages, advanced automation options, and detailed analytics reports.
Another reason why this software is one of the best email marketing software for coaches it it’s workflow editor.
The workflow editor allows you to choose from a range of workflow templates that you can customize, or you can build one from scratch.
Getresponse allows you to segment your list regardless of which membership plan you signed up for.
GetResponse Pros And Cons:
- Easy to use
- Has a free plan
- Customizable template designs
- Simple list management
- Excellent deliverability
- Several functions are hidden behind a paywall, even for paid plans
- Automation is not available on the free or basic plans
- Get more expensive if you have a big email list
GetResponse offers a free plan for up to 500 subscribers. Paid membership start at $15.580/month, based on 1000 subscribers.
Getresponse pricing plans are:
- Basic, $16/month
- Plus, $49/month
- Professional, $98/month
Try GetResponse for Free Here
Aweber is one the best email marketing platforms for beginner coaches.
It is considered a leader in the email marketing industry because it has been around for more than 20 years now.
They are focused on helping small businesses turn leads into sales and are generally targeted at small or single-person businesses that are just getting started.
The email builder uses a drag-and-drop interface which gives you the ability to easilty add medias like images when designing an email.
Another reason why this software is among the best email marketing softwares for caoches is because it offers plenty of options that gives you the ability to segement your list in a very detailed manner.
Aweber Pros And Cons:
- One of the original email marketing platforms
- Great list management options
- Ability to track your sales
- Excellent deliverability
- Great customer support and education for new users
- Pricing plans are expensive compared to what other tools offers
- You get charged for even if a subscriber unsubscribes
Aweber has two pricing plans
- Free – up to 500 subscribers
- Pro, $16.15/month, with unlimited subscribers and many more features.
Try AWeber for Free Here
If there is one email marketing platform that will not ban you beacuse of your industry or what you send to your list, then it is SendX.
Since they launched in 2016, they’ve put a lot of work into making sure their platform is user-friendly as well as has a good deliverability.
SendX also offers also offer powerful automation tools which a gives you the ability to create succesful workflows depending on how your subscribers interact with your emails.
They also offer additional tools like landing pages and opt-in forms to help you grow your email list.
They don’t have a free plan, but you do have a 14-day free trial
SendX’s main features include:
- Email marketing
- Drag-and-drop email editor
- Email automation
- Dedicated IP
- A/B testing
- Embed video into drip emails
SendX Pros And Cons:
- Excellent deliverability guaranteed
- Dedicated IP
- Powerful automation
- Allows you to send unlimited emails
- Lacks some advacned reporting feature
- Limited automation templates
- Missing some common features, like a double opt-in
- Onboarding is often slow
SendX is offers a range of very affordable plans , with prices starting at $7.49/month for 1,000 subscribers. There is also a free 14-day trial if you want to test the waters.
Verdict: Best Email Marketing Software for Coaches
So, which is the best email marketing software for you as a coach?
Taking your budget, non-negotiable features, level of experience, and what integrations you need into consideration, you might have made up your mind on which platform to go with.
However, if you’ve not made up your mind, here’s out verdict.
If you’re a coach who is kind of experienced then ActiveCampaign wins hands down.
They’ve worked hard to create a platform for all abilities that allows you to create successful email campaigns
With that said, If you’re a total beginner and you want something that beginner-friendly, then Flodesk is the platform for you.
Flodesk was founded by the creators because they felt that other email marketing platforms where too complex.
It’s a great option if you’re a coach looking for something uncomplicated and effective.
So there you have it, If you a coach who is familiar with email marketing then go with ActiveCampaign.
But if you’re a total beginner, then go with Flodesk