Flodesk VS Klaviyo – Which Is The Better Email Marketing Software?

Flodesk and Klaviyo are two of the most popular email marketing software, but which one is better for your business?

In this article, we’re going to compare Flodesk vs Klaviyo head-to-head to see which one is best for your business.

If you’ve been running your business for a long time, or you’re thinking of getting started, one way or the other, you’ve heard the importance of building an email list preached on multiple occasions.

According to Hubspot, the average ROI of email marketing is between $36-$42 for every $1 spent on email marketing.

This is one of the reasons why an email list is one of the most valuable assets any business can possess. In other words, if you haven’t started building your email list already, now’s the time to get started!

There are a lot of email marketing platforms out there that claim to have everything you need to carry out your email marketing successfully.

However, some platforms are more advanced and better than others.

Flodesk and Klaviyo are both great options, but there are some obvious differences between the two.

This article will give you all the information you need to decide which of these popular email marketing tools is right for you.


Flodesk vs Klaviyo – Which Is Better Overall?


In a hurry? No worries, here’s what you need to know about Flodesk vs Klaviyo.

Overall, Klaviyo is better than Flodesk. It’s packed full of great features that will help you grow your eCommerce stores and run profitable email marketing campaigns.

It also has the ability to integrate with a lot of API’s, so whichever tools you are using to run your business, there’s a reasonable chance that they will fit in perfectly  with Klaviyo.

Flodesk is a powerful email marketing tool too, but it’s a lot more basic. It does not have important features like A/B testing, which is necessary when it comes to improving your conversion rates.

It also doesn’t enable you to sell and deliver digital products, which is a key source of passive income for many bloggers.

With that said, if you’re  a blogger, digital marketer, eCommerce business owner, and you have a very huge list but don’t need advanced email marketing features, then Flodesk is an appropriate option.

Compared to Klaviyo, Flodesk is still a newbie in the ecommerce email marketing industry. I believe as time goes on they might add more features and API integrations.

The Main Difference Between Flodesk vs Klaviyo 

Despite the fact that Flodesk and Klaviyo are both great tools, there are minor distinctions between the two that will mean one email platform is better fitted for  your business than the other.


  • Klaviyo has a completely free plan which you can use to send emails to 250 contacts & 500 sends. Paid plans with, which allow you to send unlimited emails to 500 contacts, start at $20/month. Flodesk doesn’t have a free plan-it costs a flat fee of $38/month for unlimited subscribers and access to all features.


  • Klaviyo has vital email marketing features like A/B testing, whereas Flodesk,  doesn’t currently allow for A/B testing.


  • Flodesk’s only primary  integration is with Shopify, although you can use Zapier API’s to link it with other tools. Whereas Klaviyo on the other hand, offers over 100+ primary integrations, as well as Zapier.

Despite the fact that Flodesk does not offer freemium, it is a good thing in disguise because if you have a huge email list you won’t pay a higher fee.

Flodesk costs a flat fee of $38/month, or $418/yr for unlimited email subscribers .

Both email marketing platforms have identical components, with the major differences being how complex these features are.

For example, Flodesk only has limited page templates, while Klaviyo has more than 100. This is one of the reasons why Flodesk is usually considered more beginner-friendly.

When trying to choose between Flodesk vs Klaviyo it is important to take into account your budget, the size of your email list, the kind of business you run, and how conversant you’re with email marketing.

There’s a high probability  that some of the issues that we mentioned will stick in your mind (good or bad). Hopefully, these points will help you choose which platform is best for your business.

Flodesk Review



Flodesk has grown in popularity over the last few years, especially among small-medium size business owners. This is as a result of it its prestige for being newbie-friendly and delivery excellent customer support whenever you need it.

There are a lot of templates that can keep a newbie email marketers busy, and the templates will also give you the ability to create amazing email newsletters even if you’re not good at designing stuff.

Email marketers who are used to advanced email marketing platforms might find Flodesk frustrating because of its lack of advanced features like A/B testing and customization.

Despite the fact that Flodesk doesn’t have the best advanced email marketing features, it is this that makes it one of the easiest software to use from the outset for newbies.

Main Features

Flodesk has the necessary email marketing features  that a beginner might need to launch a successful email marketing campaign.

The key features of Flodesk include:

  • Easy-to-use forms to grow your list
  • Easy and responsive user interface
  • Unlimited email subscribers
  • Integrates with Shopify
  • Robust automation and workflows
  • Landing pages
  • Zapier API Integrations

Talking about design, Flodesk offers responsive email templates as well as web page and form templates that allow you to create a landing page for your business in just a few short steps.

The amount of templates to choose from is quite limited, though.

This suggests you might find yourself spending a lot of time personalizing the templates if you’re a branding perfectionist.

The exciting news is that it’s very easy to customize the templates to fit your brand.

When creating your newsletter, Flodesk gives you the ability to insert videos, images or even audio into your email campaigns.

Flodesk also offers amazing automation tools, which give you the ability to schedule an email sequence in advance. This allows you to create content in batches and then forget about it for a while.

You can also recreate your  content for other platforms to feature in your emails.

You are also able to connect third-party tools into Flodesk. However, the primary options are quite limited, so you will have to use Zapier for most integrations.

Flodesk Automation


With Flodesk you can easily segment your email list. You can segment emails subscribers based on their interests, likes,  and dislikes.

You can even go further and segment your email subscribers based on their previous purchases. The ability to segment customers based on previous purchases allows you to personalize your email campaigns, which in turn will increase your sales and conversions.

Unfortunately, with Flodesk segmentation, you cannot tag or identify different types of customers.


One of Flodesk’s biggest selling points is how easy it is to use.

Flodesk’s user interface is very simple and newbie with very few complications.

This makes it easy to use and create beautiful campaigns even if you’re a beginner.  It’s built to not overwhelm newbie marketers, and because of this, it’s a no-brainer.

The bad side of this is that the ability to customize some things is very limited.

You cannot add tags to your emails or landing pages and there are limited choices of templates to choose from, which you could find frustrating once you get into the advanced aspect of email marketing.

Customer Support

Flodesk has both email support and a Facebook community where you can ask for help from other people who use the platform as well as the admin team.

The customer support team are fairly responsive, however, if it’s a basic question, you’re more likely to get an almost instant answer from members of the Facebook group.

Flodesk also has a help section on their website where you can find plenty of expert tutorials that will walk you through how to use the software and also how to trouble shoot problems, in case any come up.


One of Flodesk’s biggest setbacks is its lack of integrations. As it stands now, Flodesk’s only primary integration is with Shopify.

When you connect your Shopify store to Flodesk, the software will automatically gather the email addresses of your customers and add it to the database, which is a wonderful feature.

If you want to add more integrations, then you will have to install Zapier.

However, this does not work smoothly when compared to native integrations and this might get some people frustrated.

More integrations are in the pipeline for the future, as it stands now, as it’s very limited.

Customer Reviews

Across most of the popular software review sites, Flodesk scores an average of 4.5 stars

A good percentage of the reviews complimented them on its excellent customer support, which is said to be responsive, friendly and easy to access.

It also scores highly for the beautiful templates available. The templates give users the ability to create high converting and beautiful emails with very little effort.

Based on people’s reviews, the beginner-friendly interface seems to be amazing.

The most common complaint is its lack of customization and inability to input a color code.


In terms of analytics, Flodesk is pretty basic. Despite the fact that it gives you the key information you need, such as opens rate and click-through-rate, it doesn’t go much deeper than this.

Some people prefer to keep it simple, however, if you’re working on improving your conversion and open rates, access to detailed data analytics is necessary.


Flodesk Pros AND Cons



  • Amazing customer support
  • Newbie-friendly interface
  • Easy-to-use email builder
  • Has a 30-day free trial
  • Beautiful & Responsive templates
  • Great automation tools
  • Excellent deliverability rates


  • Flat rate pricing can be less affordable for smaller users.
  • No free-forever option
  • Inability to tag email subscribers
  • Limited customizations
  • Limited templates
  • Lack of advanced features like A/B testing

Flodesk Pricing

Flodesk has a simple structure – it’s a monthly flat fee of $38 that never changes. This might seem like a lot of money when you’re just starting out.

However, if you have a huge email list of 10,000+ email subscribers then this is likely to make Flodesk one of the most affordable options around.

Especially when compared to other email marketing platforms like Klaviyo that charge a fee based on usage or the number of subscribers.

Flodesk does not free plan available, which could put off a lot of people.

However, it has a 30-day free trial, which means you can take some time to get used to the software and decide if it’s right for you.


Klaviyo Overview

klaviyo review

Klaviyo has been dominating the eCommerce email marketing industry in recent years.

It’s become known as the go-to email marketing platform for eCommerce business owners, and with good reason.

You can look almost anywhere online and find amazing reviews. There are a lot of huge communities built around Klaviyo, and because it’s such a widely used software, there are lots of additional resources.

The large range of features and customization options, coupled with excellent support are some of the big reasons why klaviyo has an amazing reputation for email marketing.

If you’re a newbie then it might take some time to get used to Klaviyo, this is because there are aspects where being able to split test, code in CSS and HTML would give you a huge advantage.

With that said, it’s easy enough to get used to even if you’re a complete beginner thanks to the extensive help forums and active Facebook community.


Main Features

Klaviyo has a lot  of features that help it stand out against the competition. It’s an excellent t option if you’re looking for a well-rounded email marketing software that gives you the ability to customize a lot of things.

The main features of Klaviyo include:

  • Landing pages
  • Forms
  • Deliver free automatic downloads
  • Personalized content
  • Easy-to-use templates
  • Set discount codes
  • Create paid newsletter
  • Create email marketing flows
  • Ability to segment and tag your subscribers
  • Advanced A/B testing features
  • Ability to track sales generated by email campaigns

Klaviyo makes it easy to grow your list and send beautiful emails to your subscribers.

You can create high converting flows like abandoned carts, site abandonment, refill flows, and even create paid newsletters.

The email designer is easy to use, and if you don’t want to start from scratch, you can choose from one of the stunning pre-made templates.

More advanced email marketers can also get stuck into the code if they want to, making the customization options endless!



One of Klaviyo’s best features is that it allows you to create discount codes without using a third-party tool.

This is a game-changer for e-commerce store owners. You could couple this with their dynamic discount code feature which creates different discount codes for each email subscriber.

Klaviyo also offers advanced segmentation with the addition of tags. There are a lot of designs to choose from for email, form, and page templates and excellent flow templates.

Klaviyo also offers native integrations with over 100 different plugins, which makes it an amazing piece of software.

Ease Of Use

Klaviyo is generally easy to use, even for newbies.

That being said, some people find getting used to Klaviyo platform more of a learning curve than others. It really depends on your on your level of experienc with email marketing.

With that said, it is easy to use and the forums and Facebook support group help, however if you’re a beginner  it might take a little longer to get used to to Klaviyo since it has a lot of of features.

A good percentage of the features are easy to get used to. However some advanced features like setting up dynamic urls might take some time for a beginner to get used to it.

If you’re new to email marketing, it might be worth taking some time to watch some YouTube videos on how to use the pltaform before you start setting up emai campaigns.

Customer Support

Klaviyo makes it easy to get in touch with its customer support team. Should you need anything you can contact the support team by live chat, email, forum, or Facebook group.

The Facebook community is very  useful because it gives you the ability to discuss features and find solution to common problems from esperienced users.

You can also take advantage of the Klaviyo in order to learn how to troubleshoot some issues by yourself.


Integrations are one of Klaviyo’s strong suits.

As it stands now the email marketing platform offers over 100 native integrations with various plugins and services including popular ecommerce platform like Shopify, Woocommerce, BigCommerce & Magneto.

Any integrations that aren’t native to Klaviyo can be added through Zapier. Zapier is one of Klaviyo native integrations which gives you the ability to connect more tools


Customer Reviews

A lot customers have mentioned that Klaviyo has a focus on creativity, and their tools really support this philosophy.

It’s easy to add lots of unique touches to your emails, like dynamic codes or GIFs.

Even if you don’t need all of the tools and advanced features when you first start your email list, they’re ready and waiting when you need them at no extra cost.


Klaviyo provides detailed analytics on pretty much everything.

You can easily view opens, clicks and the amount of sales generated by each email campaign, as well as see exactly who opened each email, and how they engaged with it.

This powerful analytics also gives you the ability to know how many people view many people saw each of your landing pages, and view your conversion rates.

This data allows you to optimize and split test your pages in order to increase your conversion rates.

Klaviyo Pros AND Cons



  • Offers a huge number of templates
  • Extensive customization options
  • Ability to edit the HTML
  • Amazing customer support
  • Very Popular, which means there are lots of resources
  • Lots of native integrations, as well as Zapier
  • Flexible pricing structure
  • Ability to sell view how much revenue your email camapigns are responsible for
  • Create paid newsletters
  • A/B testing
  • Create dynamic codes


  • There is a learning curve for complete newbies
  • It can get costly if you have a huge list

Flodesk VS Klaviyo: Klaviyo Pricing

Kalviyo has a flexible pricing system that starts with a free plan which is limited to 250 subscribers and 500 sends

After this, plans start at $20 per month, making it much more affordable for smaller businesses or creators.

Klaviyo includes:

  • Free plan: Up to 250 contacts and 500 email sends
  • $20: Up to 500 contacts and unlimited email sends
  • $30: Up to 1,000 contacts and unlimited email sends
  • $45: Up to 1500 contacts and unlimited email sends
  • $60: Up to 2500 contacts and unlimited email sends

Then an additional $10 for every additional 500 contacts.

It gets expensive as your email list grows, which means that it could be a cost-effective solution for smaller businesses.

Flodesk VS Klaviyo: Which Is Better?

When it comes to choosing between Flodesk vs Klaviyo there is a clear winner.

For ecommerce stores, Klaviyo is the best option.While for bloggers and people who new to email marketing, Flodesk is an excellent/

There are so many customizations options that allow you to create beautiful emails that fits your brand perfectly.

It includes lots of neccesary features such as A/B testing, tagging customers which in turn will allow you to optimize and increase your conversion rates.

That’s not to say that Flodesk is a bad option, it’s just quite different.

Flodesk is an excellent option for anyone looking for a basic email marketing tool that’s super easy to use.

E-commerce business owners looking for an easy way to stay intouch with their customers and promote their products will love Flodesk.

However if and ecommerce business owner and you’re looking for an email marketing platform that gives you access to robust automation automations, advanced features and ability to customize a lot of things, then klaviyo is the answer.

As your list grows, the price for Klaviyo will go up, and although it will eventually end up being more costly than Flodesk, you get what you pay for.

Overall, in the battle of Flodesk vs Klaviyo, Klaviyo wins by a mile. It’s a fantastic tool that gives you everything you need to run successful email marketing campaigns.