10 Growth Hacks For Startups and Marketers.

Growth hacking is a magnifying glasses. If you have a tiny diamond, and you put it under a magnifying glass, then you’ll make something big and great.

But if it’s just kind of a tiny piece of shit, then it’s just going to be a big piece of shit, right?

 

  • Get Your First Customers

1. Visit quora.com
2. Search for topics, related to your service.
3. Comment related questions, promote your stuff

I tried and It worked pretty good almost instantly. Although my reputation is zero, and I was answering old questions.

 

  • How a $2B company gained its initial users

In early days, Etsy had a team attending art and craft shows across the US and Canada almost every weekend.

They were able to tap into the growing feminist-driven crafting movement by attending crafting fairs and convincing in high profile feminist crafters to open up stores and sell their wares on Etsy.

Many of the artisans had little to no e-commerce presence prior to Etsy, and were thus highly motivated to send buyers to the site.

 

  • 5x faster (write blog posts)

Bryan Harris recently shared his finding on how he managed to write blog posts 5 times faster: 10,000 words in 5 hours vs. his usual 25 hours.
Here is the process:
1. Write an outline.
2. Open up your voice recorder app.

3. Talk through your outline.
4. Transcribe the recording.
5. Pretty it up.
Boom! It’s much easier to talk than to write. The ideas flow 1,000,000x quicker

 

  • How scannable is your copy? (+ 4 tools)

According to Copyblogger, 80% of people will read a headline, but only 20% read the body.
In today’s world, people rarely read, they scan/skim through content and dive into areas they find interesting.

How do you craft scannable copy?
One of the ways is to improve the readability – the ease with which a reader can understand a written text.

Here are 4 automatic tools that will help you with that:

  1. The Readability Test Tool
  2. Edit Central
  3. Hemingway App
  4. Online Utility

 

  • +6258% to the price to sell the product

Rob Walker and Joshua Glenn embarked on an experiment to see if they could resell cheap stuff on eBay and make a profit, all by adding personal stories to the item descriptions.

For example, they added an emotionally charged story to a ceramic horse head for $1 and a bunch of other stuff.
The results?

With a story they resold the ceramic horse head for $62.95 – A 6258% increase!
Overall, the project brought in nearly $8,000 combined. If you have an online store, don’t hesitate to try this growth hack out!

 

  • A single letter increased sales by 20%

Aarhus Teater, one of the oldest and largest theaters in Denmark, had a link to their ticket e-shop in the upper right corner of the website’s homepage.

The link text said, “Køb Billet,” which translates to “Buy Ticket” in English.

They changed the link text from “Buy Ticket” to “Buy Tickets” – a single
letter at the end.

As a result, their SALES jumped by 20%. Good motivation to never stop testing even silly ideas!

 

  • How to make a prospect dream about a product

There is one magic word – a subconscious tumbler that makes everybody dream naturally and automatically.
This word is “when.”

Real estate agents are notorious for using this sales tactic: “when you have a BBQ in your new home, make sure that you invite me”.

They are coercing you to dream about the future outcome. Once you get hooked, you’ll be more likely to go through with the purchase.
By using the word “when,” CrazyEgg boosted their sales by 5%.

 

  • A/B test. 2 headlines. 40% difference.

1st: “The simple test that increased our referrals.” 2nd: “The simple test that increased our referrals by 30%.”
The second looks more promising. But by how much? +40%!

Data makes your headlines stronger.
Here is my favorite massive resource with all kinds of data for your tasty headlines: statista.com

 

  • Copywriting tip to quadruple conversions

If readers feel like you’re trying to persuade them, they develop psychological reactance. Utilize “…but you are free,“It’s up to you…”, “You can decide…” to emphasize their freedom to choose.

In the original study, Guégen and Pascual asked people on the street to donate money.

The researchers quadrupled the amount of compliance when they incorporated the phrase, “…but you are free to accept or refuse.”

 

  • Replace one word to get 90% more clicks

A 90 percent increase in clicks on buttons that are written in the first person.

Just use the word “my” instead of “your.” “Start my free 30-day trial” instead of “Start your free 30-day trial.”

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